It’s one of the most difficult challenges faced by any marketer today; with the increasing need to justify their actions to the board, marketers can no longer whip up a few stats on open rates and click-thrus – they need to work a lot harder than that to prove ROI. And it’s not just ROI, either; the productivity of marketers is often under scrutiny, too. But, when Sales are responsible for closing deals (and therefore have a ready-made justification for their actions), how can Marketing compete and earn their (rightful) place at the revenue table?

Until now, it’s been a huge struggle, resulting in the undeniable animosity between Marketing and other departments. This tension is most prominent with Sales, who argue that Marketing merely hang on to their coat-tails – whilst Marketing say the same about them. Ouch. Until now. Intelligent CRM systems such as Microsoft Dynamics are now able to provide marketers with the in-depth analytics that they need to prove the journey of a lead and, most importantly, how that resulted in closed business.

 

Clear visibility of the outcome of marketing activity ensures that

From campaign management features and insightful marketing analytics, Microsoft Dynamics gives marketers the ability to increase the effectiveness of their programs and track key metrics. These metrics include:

  • web traffic and conversion rates
  • lead and campaign activity
  • clear visibility of the marketing funnel
  • marketing’s contribution to revenue
  • email success

This, in turn, allows marketers to provide the board with accurate and detailed insight into their impact on everything from conversions to increased close rate and improved sales and marketing alignment.

And the benefits of accurate reporting don’t just end with the satisfaction of knowing marketers make a contribution; these numbers and metrics can be used as an advantage to gauge individual campaign effectiveness, identify the need and identify minor modifications to see major improvements, thus increasing value even more!

To learn more about how Microsoft Dynamics can help you prove your worth, take a look at our latest video, An Overview of Microsoft Dynamics CRM 2013

 

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At C-Level, you are required to have an overarching view of your whole company. Whilst your focus may be on revenue and how to maximise it, are your efforts misplaced if you’re not seeing an accurate picture? Clear visibility throughout your business may prove to be an eye opener when dealing with company finances.

Are you having trouble identifying who your most profitable clients are?

Unsure which of your campaigns have been most successful?

Sure you may have an idea, but is an idea sufficient? Isn’t it better to have full visibility on these matters?

CRM systems hold the solution to these issues. Implementation of a CRM system, such as Microsoft Dynamics, throughout your organisation can be the business equivalent of a C.A.T scan. They can provide a precise reflection of the internal workings of your business. In turn, this data can be used to trim the fat and maximise efficiency.

Prior to the comprehensive adoption of CRM, you might well have been able pinpoint who, on the face of it, was your most profitable customer. Now, with the additional data gleaned from CRM, you may realise that the amount of time spent dealing with this customer skews the balance in favour of a client who may purchase slightly less but requires much less attention. The income may be greater from customer one, but when the situation is looked at through a CRM, the cost spent to secure their custom outweighs the benefits. This added visibility allows you to refine future strategies; you may be able to make the first customer more profitable by trimming down excess interaction or by increasing interaction with the second, which could yield even more sales.

The beauty of a system such as Microsoft Dynamics lies, not just in the incredible depth of information regarding your clients, but the fact that all of this information is kept in the same place. No longer is there a need to trawl through several different systems when it can be housed in a single forward thinking system. The adage may be well worn but time is money – and the time saved effectively using a CRM system is time which can be used to make money elsewhere.

This tool, used effectively is a means of streamlining your workplace, increasing visibility for both staff and customers and laying the foundation for future company strategies.

So, where do your priorities lie now?

To learn more about the increased visibility provided by a CRM, talk to us.

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Microsoft Dynamics CRM 2013 Mobile

April 7, 2014

Watch our new video which provides a brief overview of how the Microsoft Dynamics CRM 2013 Mobile Solution works. We show you how the solution works on Tablets including iPads, Windows 8 devices like Surface and Androids and how it also works on Phones including iPhones, Windows 8 and Androids. Click here to watch

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Microsoft Dynamics CRM 2013 Dashboards and Reporting

March 31, 2014

Watch this great video showing you an overview of Microsoft Dynamics CRM 2013 Dashboards, Charts, Views, Reporting and Excel Reporting. It also goes into how to leverage Microsoft Dynamics CRM 2013 Mobile Dashboards, Views and Cross Record Search. Click HERE to watch

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Fantastic animated video about Manufacturing/Chemical company Victrex and Microsoft Dynamics CRM

March 31, 2014

Take a look at this great animated video telling us how our manufacturing company Victrex ”reimagined their customer experience using Microsoft Dynamics CRM”. http://www.youtube.com/watch?v=Or5572TBc0Y&feature=youtu.be To read their story download their case study at http://www.zero2ten.com/case-studies-downloads.aspx  

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Gartner has forecast that the CRM software market in Western Europe will grow at over 9% in 2014*

March 24, 2014

In an unsteady economic climate it is welcoming news that Gartner have forecast 9% growth in 2014 in the CRM software market continuing the trend for businesses to commit to improving the management of their customer relationships. Cloud adoption in 1999 was 1% but predictions indicate this number will be 49% in 2014 and this […]

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Microsoft Dynamics CRM 2013 Overview

March 24, 2014

We have created a great educational video to provide you with a brief overview of Microsoft Dynamics CRM 2013. It includes an overview of accessing CRM through Outlook, a Web Browser and through Mobile. Click here to watch

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Scheduling Services in Microsoft Dynamics CRM 2013

February 27, 2014

The Service Calendar in Microsoft CRM 2013 allows you to view your organization’s daily, weekly and monthly schedule of service activities and appointments. Services can be scheduled in the calendar based upon available resources, location, capacity and effort required. The key functional areas and entities used for scheduling a service in the Service Calendar are: […]

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Microsoft Dynamics CRM 2013 License Rights Explained

February 26, 2014

With the release of Microsoft Dynamics CRM 2013, there has been a lot of excitement about all the new capabilities in the solution. There has also been a lot of questions about how the Use Rights (what users can and cannot do) work in the solution. Some frequently asked questions that we have been getting: […]

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Leveraging Social Insights with Microsoft Dynamics CRM 2013

February 26, 2014

Social strategies and technologies continue to proliferate our everyday business and personal lives and have become a critical part of the Customer Relationship Management approach. CRM at its very core has always been about acquiring, retaining and growing customer relationships but ask yourself these 3 questions: Is it enough anymore to know everything that YOUR […]

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