We are pleased to announce that Zero2Ten has been nominated for the sixth time as a Microsoft Partner of the Year.

Microsoft released the list yesterday and we were named a finalist for the 2015 Microsoft Cloud CRM Partner of the Year award. Stay tuned for the official press release, but we are excited and wanted to share this news now.

We are thrilled to be being named as a finalist, after winning this award in 2011, 2012 and 2014 we congratulate PowerObjects for winning this year. The fact that we again are being honored for the 6th time in the Cloud CRM Partner of the Year award category really speaks to how committed we are to Microsoft’s ‘cloud first, mobile first’ vision. We are excited to once again be recognized in the top echelon for CRM partners worldwide.

While our company grows every year, we are proud to say our core values of focusing on the customers’ business outcomes combined with vertical IP, immersive rapid deployments, systematic adoption program and continual learning continues to add value to more than 800 Microsoft Dynamics CRM customers around the world.

Awards were presented in several categories, with winners chosen from a set of more than 2,300 entrants from 108 different countries worldwide. Zero2Ten was recognized for providing outstanding solutions and services in Cloud Customer Relationship Management.

“I want to extend my congratulations to you and everyone at Zero2Ten for being named a finalist for the Microsoft Dynamics Cloud CRM Partner of the Year award,” said Neil Holloway, Corporate Vice President, Dynamics Sales & Partners. “This truly demonstrates the superior value you offer customers with your Microsoft Dynamics solution.  Very few partners are named as finalists for a Microsoft Dynamics WPC award each year.  This recognition represents an excellent opportunity to differentiate your business with customers and other stakeholders, helping you propel your business forward.”

The team at Zero2Ten has worked hard to become the recognized leader in delivering Microsoft Dynamics CRM solutions through unparalleled offerings of service, support, education, and vertical IP.

Zero2Ten’s previous Microsoft awards include:

  • 2014 Customer Excellence Award – Industry Excellence Manufacturing with Victrex
  • 2014 Customer Excellence Award – Business Visionary – James Fleming, Victrex
  • 2014 Microsoft Dynamics Cloud Partner of the Year
  • 2013 Microsoft UK Country Partner of the Year – Finalist
  • 2012 Microsoft Dynamics CRM Cloud Business Excellence Partner of the Year
  • 2011 Microsoft Dynamics CRM Cloud Business Excellence Partner of the Year
  • 2013 Microsoft Dynamics US East Region CRM Partner of the Year
  • 2014 Microsoft Dynamics Presidents Club – Inner Circle (top 1% worldwide)
  • 2013 Microsoft Dynamics Presidents Club – Inner Circle (top 1% worldwide)
  • 2012 Microsoft Dynamics Presidents Club – Inner Circle (top 1% worldwide)
  • Microsoft Dynamics Presidents Club 2009, 2010,2011, 2012, 2013, 2014
  • Microsoft Dynamics CRM Gold Partner 2009,2010,2011, 2012, 2013, 2014


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A popular variation of a quote is “the average ROI for CRM is $5.60 for every dollar spent!” But if getting your money back is all you care about then you’ll never build a sustainable business case for change. 

The truth is that every business should approach CRM ROI from many different angles. The price paid for the solution and a likely payback time may only be measured by finance. Every customer-facing department should have their own agenda because, unlike many other solutions, CRM does not need cost savings and efficiency gains from one set of users to deliver an ROI – the golden nuggets are always varied and plentiful so ROI is often much higher than imagined.

The first question to ask is ‘why are you doing this?’ Unless your business is a start-up, the chances are you have some very specific reasons or drivers for replacing your CRM system because CRM is a mature market. Whether you have outgrown your contact management system (Goldmine etc.) or your business sees CRM as a business platform to unite sales, marketing and service and increase engagement to grow and retain its customer base, there will be a plethora of tactical and strategic objectives that can be achieved.

Additionally, many organizations are now extending the platform to other departments, allowing finance, for example, access to approved sales quotes for rapid invoicing or integrating with ERP so supply and production units have a view on buyer behavior to support more agile manufacturing processes, such as JIT. For finance this could simply reduce DSO (daily sales outstanding) from 70 to 60 days to deliver a ten-day improvement in cashflow every two months. For production, the ability to move to just-in-time manufacturing could dramatically rationalize raw material/component purchases and stocks.

Some, such as Element6 (a division of De Beers), needed tighter integration with ERP but also needed to replace Salesforce because user adoption rates were so low, no one liked the interface, sales productivity failed to improve and the license costs, as a consequence, became prohibitive.

As you move into a different audited state for improvement, it becomes cross-functional so statistics such as these below should really conclude your ROI calculation as the business case should reside elsewhere:

  • Half of solutions never get fully adopted – CRM gets used for contact management and forecasts are still produced in excel
  • 75 percent of users would give up all the extra features just to get a CRM that’s easier to use
  • 40 percent of customers use fewer than half the features they have on their CRM

Enterprise CRM platforms are designed for many departments and should be used to transform a business, consequently ROI calculations need to take into account the tactical (individual/team productivity, 360° view of customer status and increased and relevant engagement scheduling) to the strategic drivers (predictive supply and demand modelling, accurate forecasting and contingency planning).

CRM is not exclusively about how well sales uses the solution, although increased revenue should be a contributor, ROI will be derived from many different quarters. More than anything, it is about the customers’ complete relationship with your organization. From marketing’s ability to find new customers, sales’ ability to engage in a timely focused manner, service’s ability to proactively support, to all other business functions’ ability make informed decisions about products, advocacy and business services.

Oh, and we didn’t even mention the potential cost advantages of Cloud, SaaS or PaaS.

Read our ROI White Paper, now available for download 


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