Interacting with your Customers. Is Email Sufficient?

by natasha.spurr on July 22, 2014

With the adoption of amazing new technology, such as touch-screen tablets and smartphones people have become more mobile. We’re shifting away from our reliance on checking emails while sitting at our desks and becoming more engaged through a variety of other methods, such as texting and social media. Realizing this trend away from using email, are you adjusting your approach to staying in touch with your customers?

Questions to consider regarding email for customer interactions:

1 – Right Recipients? Is your information getting into the correct contact’s hands? How often do you confirm your primary contact with each customer?

2 – Right Frequency? Traditionally, organizations send out monthly newsletters as part of their communication mix. Is that often enough? Too frequent?

3 – Right Message? Is the content beneficial to your customers or is it simply an attempt to upsell or cross sell? If your content is perceived as advertising, your customers will eventually tune you out.

4 – Right Forum? If email isn’t sufficient, then how else can you interact with your customers? Have you built a following through social media? Do you have a social media strategy for interacting with your customers?

Since keeping current customers is more profitable than obtaining new customers, it’s critical that you align your interaction strategy with your customers’ preferred communication methods. Please join us for an interactive webinar, “How to Improve Interactions with Prospects, Customers and Partners” on July 22nd to learn more. Yes, sign me up!

Tips2Win Webinar Series

“How to Improve Interactions with Prospects, Customers and Partners”

Wednesday, July 22 at 4pm GMT 11 am EDT

Duration: 30 minutes

 

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How to Track Critical Customer Communications

by natasha.spurr on July 14, 2014

Keeping in touch with your prospects, customers and partners is critical for maintaining a healthy balance sheet. With so many communication outlets, one might think it would be easier than ever to know who’s saying what, when and to whom. Are you positive that you’re not missing any part of your customers’ discussions?

How to be sure you’re tracking communication:

  1. Know who is Listening – track email opens and click thru’s, website visits and submitted contact forms, connect with people in social media outlets, get announcements when there’s a buzz in the news about a prospective company or a contact.
  2. Show you are Listening – by being informed of industry changes, company changes, contact status updates, etc… you’ll be able to more quickly and appropriately react and reach out to your audience with more informed, customized content fitting the situation
  3. Interact and Track – use Dynamics CRM, integrated with Outlook, combined with an email solution such as ClickDimensions and sales intelligence systems such as InsideView and your sales team will never miss an opportunity to interact

Join a live, interactive webinar to learn more about how leading organizations are improving their lead generation effectiveness and increasing sales by staying in better touch with their audience and leveraging the power of Dynamics CRM.


Tips2Win Webinar Series

“How to Improve Interactions with Prospects, Customers and Partners”

Tuesday, July 22nd at 11 am EDT & 4pm GMT

Duration: 30 minutes

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